Using the 4 Roles of Creativity in Your Next Project

There has been a lot of talk in recent years about how everyone, not just the high level manager and creative professional, needs to work in new and innovative ways for organizations to stay competitive in our rapidly changing world. Yet without a predefined method to formulate and execute ideas, how can an organization truly be innovative?

One systematic approach, as detailed in Roger Von Oech’s book: A Whack on the Side of the Head, is to assume each of four different creativity roles in our work…

Read full post at the Impact Instruction Group website.

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